How the European Accessibility Act affects hotel websites

The European Accessibility Act (EAA) is bringing important changes to the hospitality industry. Starting in June 2025, hotel websites serving EU citizens must follow strict accessibility standards. This means offering digital experiences that are usable by all guests, including those with disabilities.

At Hotelwize, we've always believed that great website designs should also be inclusive. That's why all the websites we create are WCAG 2.1 compatible at launch, meeting the international standard for digital accessibility.

Which are the requirements

The EAA applies to any hotel website that allows users to make bookings or payments online. These sites must follow the WCAG 2.1 Level AA guidelines, which include requirements such as:

• Compatibility with screen readers
• Full keyboard navigation
• Clear structure and contrast
• Text alternatives for images and videos

A Smart Business Move

Beyond meeting legal requirements, an accessible website significantly enhances the overall guest experience. Clear navigation, readable content, and user-friendly design benefit all users, not just those with disabilities. Accessibility also improves key performance areas, such as search engine visibility, time spent on site, and reduction of booking abandonment by removing obstacles in the user journey. Most importantly, it sends a strong message that your hotel values inclusivity, helping to build long-term trust and loyalty with a broader, more diverse audience.

Need for ongoing compliance

Since accessibility standards evolve over time and user-generated content can unintentionally impact compliance, hoteliers need to go beyond a one-time setup. Performing regular WCAG 2.1 compatibility scans is essential to maintaining ongoing alignment with current requirements. These scans help identify technical or content-related issues that may arise after launch (such as broken alt text, contrast errors, or inaccessible booking flows) allowing hotel teams to address them promptly.

How Hotelwize Helps

Hotelwize delivers high-performing hotel websites built to drive direct bookings and support long-term success.

Every website we create is fully WCAG 2.1 compatible during launch, ensuring accessibility is in place from the start. To help hotels stay aligned with evolving standards, we also offer the option of regular WCAG 2.1 compatibility scans.

Following the best practices we make it easy for hoteliers to stay compliant and provide a seamless experience for every guest.

Need an Accessible Hotel Website?

Get in touch with our team to learn more about our accessibility services and how we can support your hotel's digital strategy.