Manage your hotel website from Claude or ChatGPT

"Create a Christmas offer page." "Show me last month's website performance." "Add a newsletter popup to the homepage."

With the Hotelwize MCP, everyday website tasks start with a conversation. Connect your Hotelwize account to Claude or ChatGPT, describe what you need, and the assistant can work directly with your website's content and tools.

For hotel teams and their agency partners, that means less time navigating menus and more time improving the website.

What is the Hotelwize MCP?

MCP stands for Model Context Protocol, an open standard that connects AI assistants to software tools and data. The Hotelwize MCP gives your assistant access to supported website actions within your Hotelwize account permissions.

You can ask it to:

• Read: find pages, offers, menus, translations, plugin settings and analytics.
• Edit: create pages, update offers, prepare translations, configure supported plugins and manage redirects.
• Report: summarise traffic, booking-engine performance and website health using the data available for your site.

The actions available depend on your permissions and the features and integrations enabled on each website.

Why it matters for hotel teams and agencies

The website is one of many responsibilities competing for your time. Working through a conversation makes routine tasks easier to fit into the day.

• Faster updates. Turn an offer idea into a page draft in the same conversation where you develop the copy.
• Clearer reporting. Ask questions in plain language and get a summary of your website's available data.
• Easier work across properties. Hotel groups and agencies can manage the websites their account has access to from one conversation.

You can work in your preferred language.

What you can do

Create a special offer

"Create an 'Early Booking 2027' offer page: 15% off for stays of five nights or more, booked by 31 January 2027. Use the pool photo from the media library and add the page to the Offers menu."

The assistant can use your offer template, prepare copy in your site's languages, add the image and booking link, and write the SEO title and description.

Review the page draft, check the translations and offer terms, then instruct the assistant to publish when it is ready. Before publishing, confirm that the corresponding rate and booking conditions are configured in your booking engine.

For scheduled campaigns, include exact dates:

"Schedule the approved offer page to go live on 1 November 2026 and hide it on 1 February 2027."

Where scheduling is available, the assistant can set those dates through Hotelwize.

Understand your website's performance

"Compare last month's website performance with the previous month. Show the top countries, the device breakdown and the pages generating the most booking-engine clicks."

The assistant brings the available figures into a short summary or table. Where your integration provides completed-booking data and page attribution, you can also explore which pages contributed to reservations.

Follow-up questions can help you investigate:

• "German traffic fell. Break it down by source and device to help me identify possible reasons."
• "Which offer pages get plenty of views but few clicks to book?"
• "Summarise the findings in a table I can send to the owner."

Booking-engine clicks show interest; completed bookings show conversion. Keep the distinction clear when comparing results.

Add a promotional popup

"Add a homepage popup promoting our existing DIRECT10 discount code. Show it after eight seconds and limit repeat displays using the popup's available settings."

The assistant checks the available plugin options, prepares the text in your site's languages and configures the supported display rules.

Before activating the promotion, check that DIRECT10 is valid in your booking engine and that the popup accurately describes its terms.

You can also work with other supported plugins, such as newsletter signups, reviews widgets, chat buttons and contact forms.

Handle everyday maintenance

Make recurring work easier

Use a consistent request for the jobs you repeat:

• Seasonal planning: prepare Easter, summer, Black Friday and Christmas offers, with publication dates for supported scheduled releases.
• Weekly reporting: reuse a prompt covering traffic, top pages and booking-engine activity so each report follows the same format.
• Monthly checks: review broken links, missing translations and SEO gaps, then prepare the necessary corrections.
• Updates across properties: specify the hotels and changes you want, and have the assistant apply supported updates across the selected sites.

Automatic recurring reports require a scheduling workflow that supports your MCP connection. Connecting the assistant alone does not schedule future work.

Review changes before publishing

For pages and offers, use the draft-and-publish workflow to review content before it goes live. For settings and other actions, check whether the change takes effect immediately or requires publication.

Page history can help restore saved page content. Recovery options for other changes depend on the feature involved.

Be specific about the property, pages and action you want-especially when your account covers several hotels.

Ready to try it on your website?

The Hotelwize MCP puts offers, reports, translations, plugins and routine maintenance within reach of your AI assistant, while your team keeps the final say on what is reviewed and published. Begin with one task, such as a seasonal offer or a monthly performance summary, and build on it as you become familiar with the workflow. To connect Claude or ChatGPT to your Hotelwize account, or to check how you can get your own Hotelwize website, contact the Hotelwize team.